When you start your own marketing company, you know what makes your businesses special. But how do you stand out from the crowd? What inspires people to hire you, rather than the competition? Whether you run a digital marketing agency in Pittsburgh, Philadelphia, or anywhere around the world, there are a few best practices that every agency should be doing online to promote services.
Leverage Content Marketing & SEO Traditionally, businesses relied on paid advertising in order to improve their search engine optimization (SEO) rankings. Any Internet marketing company in Atlanta and beyond can do that. However, content marketing has become an even more powerful marketing tool, as it can accomplish a variety of different things, including:
Develop Testimonials & Case Studies No matter how well you can position your business as the top Internet marketing company in Atlanta, or where ever you are located, people will always believe a customers review over yours. Be sure to interview happy customers to develop testimonials and case studies. This will help illustrate to others why your customers think you are truly the best in the business. Posting testimonials on your website helps you generate brand awareness, and builds trust. Another great way to spread the word is to ask your clients to recommend you on LinkedIn, Capterra, and other review websites. Remember to Network Networking can be a pain, even if it is with another digital marketing agency in Pittsburgh. But there are few things that are more important than making connections in your industry and beyond. Be sure to schedule a few networking opportunities every month. Whether you are attending an industry event, or scheduling a lunch meeting with a colleague, try to use these opportunities to create new business, or gain new insights. You do not need to spend a ton of money in order to get started promoting your agency. Just remember to leverage content marketing, develop testimonials from customers, and network as much as possible. The list does not stop at networking, however. There are dozens more best practices you could incorporate into your everyday marketing plan to truly stand out as the best Internet marketing company in Atlanta, Austin, Tallahassee, San Diego and beyond.
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